And the Winner is…. Us!
Home Selling Team in Mansfield CT landed the top spot again in our 15 town region by over 100 properties sold or over 20% market share. How’d we do it?
- Grinding it out
- Slogging Through
- Blood, Sweat & Tears
- Nose to the Grindstone
- Killin’ It
Whatever you want to call it… we did it with a multi-pronged approach focused on training, synergy, service and marketing.
I recently wrote a blog post on how to help birds survive the harsh conditions and bone-chilling cold this winter. At the time, I thought a comparison could be made on how to keep agents and their clients happy, fed and protected in the harsh market conditions we experienced in Mansfield and our general market area in 2017: Declining prices, crumbling foundations, foreclosures, budget crisis, out-bound migration, Mansfield single family rentals.
A professional real estate agent working full time in real estate sales must be diligent in their business acumen and the nurturing of existing and future clients through the most favorable and harshest of climates. This can be accomplished with ease when you have a team of people to collaborate with when difficult or unforeseen problems or challenges arise. Check.
Marketing real estate is more effective and beneficial when everyone commits to brand awareness and exposure. We invest heavily in post signs, directional signs and riders and our Realtor.com position as a participating office provides us more exposure and direct leads on our own listings. Check.
We strive to get every client the best price and terms in every transaction. We strive to provide referrals of affiliates and vendors we know and trust to make a real estate transaction as smooth and trouble-free as possible. Was every client happy last year? No. There are some clients, that no matter what we do, are not satisfied with their real estate transaction or on our end, there has been what I consider to be a communication failure. Thankfully, this is rare and our client satisfaction is very high, as evidenced by our ranking, ratings and reviews both individually and office-wide. Check.
I am looking forward to a warm spring and a less challenging environment where birds and real estate agents and their clients can get a much needed respite from survival mode.