We’ve seen an uptick in Homelight referrals, which means that local sellers are deferring to an algorithm to choose their real estate agent. I get it. You’re exhausted, stressed, and on top of that, contemplating selling your home. There’s so much to do. Can someone please just choose for me? Cue the monkeys.
The flying monkey reference is from an email response we received from a seller who filled out a form (or not, in some cases) on the Homelight website. After we made several immediate and persistent attempts to reach her, she replied,” Good lord. I'm at work y'all. Could you call off the flying monkeys for a moment?" Sorry, but there is a legit reason for this monkey business.
Let me explain: Homelight, using the information from your online inquiry, contacts 3 or more local experienced realtors, often someone you would or should have called directly, who agree to pay a 25% referral fee to Homelight if and when you list your home for sale within the next 48 months. Those fees enable Homelight to buy up keywords and search terms in local communities and effectively capture and resell the information to the local real estate company. 
The flying monkeys descend, as instructed by Homelight, in an effort to contact you immediately within 30 minutes of your inquiry. If contact is not made contact within 30 minutes, your contact information is relayed to the agent on deck and the pursuit resumes with the baton going to the next agent in the relay. Agents who repeatedly fail to make contact within the allotted time frame and/or fail to list the subject property for sale, are cast into the Homelight discard pile, swinging by the seat of their tails and earning your business honestly and fairly, through no fault of their own.
Contact us for a no-obligation evaluation of your home. No obligation. No excessive contact. Unlike an algorithm, we'll even throw in our best advice for repairs and updates, if you want to maximize your dollars and give you an as-is price if you just want to get out with the least amount of effort and cost.
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