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Eastern Connecticut Real Estate Specialists

HST Home Selling Team

The HST 20-Point Marketing Plan

Second only to setting the right listing price, the initial presentation and pre-marketing of your home are probably the single most important factors in getting your home sold fast and for the most amount of money. Here's our comprehensive 20-point marketing plan. 

  1. Seller to make any repairs or improvements discussed
  2. Review and complete all required disclosures
  3. Set up ShowingTime to schedule all showings and monitor feedback 
  4. Input property info into buy/sell match database program
  5. Contact all inquiries from recently listed/sold comparable homes
  6. Mail Just Listed cards 
  7. Call around neighborhood 
  8. Stage property and take 35-40 photos
  9. Add to COMING SOON on homesellingteam.com
  10. Install lockbox
  11. Schedule open house if applicable 
  12. Scan property disclosures for posting on MLS
  13. Email listing information to top ten offices/agents
  14. Optimize listing on internet real estate sites 
  15. Install directional signs to property (depends on location/zoning)
  16. Place sign order and install post sign
  17. Listing submitted to SmartMLS and populated to real estate websites 
  18. Set up online Market Watch and auto email notification
  19. Feedback reports on all showings
  20. 25-30 day marketing and pricing review 

List with HST

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Pricing Your House to Sell

Preparing for a Showing

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